13:14: The Challenge of Helping

13:14: El Reto de Ayudar

Also known as 13:14: O desafio de Ajudar

“If a natural disaster affected your country, what would you do?”

On September 19, 2017, at 1:14 p.m., an earthquake devastated Mexico City and its environs. Immediately, citizens mobilized to help, including the actor and youtuber Juanpa Zurita who quickly organized a group of friends that included singers, actors, content creators and other celebrities from the world of entertainment who helped him raise funds for the reconstruction of the city.