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The Final Copy of Ilon Specht poster
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The Final Copy of Ilon Specht

Not rated0 votes20240h 18m
Documentary

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

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Ben ProudfootBen ProudfootDirectorTim JohnsonEditorMonica SalazarEditorRachel GreenwaldProducerBen ProudfootBen ProudfootProducerBrendan GaulProducer

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